> For the complete documentation index, see [llms.txt](https://rawlianalytics.gitbook.io/rawli-analytics-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rawlianalytics.gitbook.io/rawli-analytics-docs/basics/images-and-media.md).

# Marketing Strategy

Rawli’s marketing strategy focuses on rapid user acquisition, community-driven growth, and strategic positioning. The strategy is designed to scale globally while building trust, credibility, and long-term user engagement. The core approach integrates education, experience, incentives, and ecosystem partnerships, ensuring Rawli becomes the most recognizable and intelligent prediction market platform in Web3.
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The contemporary marketing method is through digital media, and this is what we will employ to promote the platform. We will also adopt customer engagement strategies and use the services of marketing agencies with a proven track record of success. The platform's growth will be unlocked with them through full-funnel growth hacking techniques.
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We will also use social media marketing and run ads on platforms like CoinTelegraph, CoinMarketCap, Coingecko, and many others with massive daily traffic that runs into millions.
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The summary of our method of marketing includes:
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●	Strategic KOLs
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●	Influencer marketing
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●	Content-based marketing push
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●	Community engagement activities for rewards and incentives - airdrops and bounty programs
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●	Ask me anything or AMA sessions
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●	Buybacks from protocol revenue generation
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●	Industry events/ exhibition

## ***Our target users include:***

1\.	Prediction Market Traders - Individuals who currently use platforms like Polymarket, Hyperliquid predictions, Augur, etc.
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2\.	Crypto Traders & On-Chain Analysts - Users who will tap into Rawli’s automated agentic terminal to trade based on predictive signals.
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3\.	AI Power Users - Individuals adopting AI agents for forecasting, research, or automated analysis.
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4\.	Stakers and Yield Seekers - Users looking for sustainable, transparent reward mechanisms.
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5\.	Communities Influenced by Global Events - Sports fans, political communities, entertainment communities, meme communities.
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6\.	Developers & AI Builders - Innovators who want to build prediction agents or integrate Rwali predictions into external tools. <br>


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